Cyber Security and Defending Your Data – How to Promote Your Digital Resilience
Global Marketing Alliance | May 1, 2018
By Ray Rothrock, Chief Executive Officer
It might be a grim necessity and a tiresome back-office expense, but tackling cyber security by creating digital resilience should be viewed not as a cost, but as an investment, says Ray Rothrock. Don’t build a wall as defence against cyber attackers, he says – that can prevent growth. Build an army to display how well your brand is continuing to invest in security and can thus be trusted. Here’s how:
